How to measure for your Neckfit

Step 1: neck length (DICOP)

Stand straight and measure the distance between the C7 vertebra (prominent bone where neck meets back) and the occipital protuberance (bump at the lower back of your head).

Step 2: shoulder broadness (DEWA)

Stand with your legs, waist and shoulder touching a wall and the wall-side hand raised in front of your chest. Do not tilt your head left or right. Measure from the wall to the tragus of your ear. Your pillow thickness is this distance minus 1 to 1.5 inches. Watch the measuring video in English or Hindi on the page.